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數(shù)據(jù)資產(chǎn)化的核心問題:估值挑戰(zhàn)、產(chǎn)權(quán)沖突與倫理治理
網(wǎng)絡(luò)安全與數(shù)據(jù)治理
奉國和1,2 ,張芷欣1,2,鄭偉3
1.華南師范大學(xué)經(jīng)濟(jì)與管理學(xué)院; 2.華南師范大學(xué)數(shù)字經(jīng)濟(jì)研究中心;3.河北北方學(xué)院理學(xué)院
摘要: 當(dāng)前數(shù)字經(jīng)濟(jì)已經(jīng)逐漸成為推動(dòng)全球經(jīng)濟(jì)增長的核心引擎,在這一過程中,數(shù)據(jù)作為一種新型的生產(chǎn)要素,其戰(zhàn)略價(jià)值變得越來越重要。重點(diǎn)探討數(shù)據(jù)資產(chǎn)化的經(jīng)濟(jì)學(xué)理論困境,并試圖通過構(gòu)建一個(gè)跨學(xué)科的解決框架即“動(dòng)態(tài)估值-產(chǎn)權(quán)分置-倫理協(xié)同”,來系統(tǒng)性地回應(yīng)和解決估值失真、產(chǎn)權(quán)模糊以及治理低效等核心問題。研究結(jié)果表明,數(shù)據(jù)資產(chǎn)的價(jià)值生成主要依賴于網(wǎng)絡(luò)效應(yīng)和場景復(fù)用這兩個(gè)關(guān)鍵因素,因此,需要采用期權(quán)模型來量化其戰(zhàn)略柔性。分析產(chǎn)權(quán)沖突問題的根源在于多主體貢獻(xiàn)的不可分割性,而中國的“三權(quán)”分置理論提供了一個(gè)很好的本土化實(shí)踐的制度錨點(diǎn),通過權(quán)利解耦來解決產(chǎn)權(quán)沖突。在倫理治理方面,需要轉(zhuǎn)向一個(gè)“技術(shù)-制度-文化”協(xié)同的范式?;谶@些發(fā)現(xiàn),提出了“制度創(chuàng)新-技術(shù)賦能-全球協(xié)同”的政策路徑,旨在為數(shù)據(jù)要素的市場化提供堅(jiān)實(shí)的理論支撐和實(shí)踐參考。
中圖分類號:F49文獻(xiàn)標(biāo)識(shí)碼:ADOI:10.19358/j.issn.2097-1788.2025.10.003
引用格式:奉國和,張芷欣,鄭偉.數(shù)據(jù)資產(chǎn)化的核心問題:估值挑戰(zhàn)、產(chǎn)權(quán)沖突與倫理治理[J].網(wǎng)絡(luò)安全與數(shù)據(jù)治理,2025,44(10):16-22.
The core issues of data assets: valuation challenges, property rights conflicts and ethical governance
Feng Guohe1,2,Zhang Zhixin1,2,Zheng Wei3
1. School of Economics & Management, South China Normal University; 2. Guangzhou Digital Economy Research Center,South China Normal University; 3. Shool of Science,Hebei North University
Abstract: Abstract:In the context of global economic development, the digital economy has gradually become the core engine driving global economic growth. In this process, data, as a new type of production factor, is becoming increasingly strategic in value. This paper will focus on the theoretical dilemmas of data assetization and attempt to systematically address and resolve core issues such as valuation distortion, unclear property rights, and inefficient governance by constructing an interdisciplinary solution framework: "dynamic valuation-property rights separation-ethical collaboration". The research findings indicate that the value creation of data assets primarily depends on two key factors: network effects and scenario reuse. Therefore, it is necessary to use option models to quantify its strategic flexibility. The root cause of property rights conflicts lies in the indivisibility of contributions from multiple parties, and China′s "three-rights separation" theory provides a good institutional anchor for localized practices, addressing property rights conflicts through rights decoupling. In terms of ethical governance, a paradigm shift towards "technology-institution-culture" collaboration is needed. Based on these findings, this paper proposes a policy path of "institutional innovation-technology empowerment-global collaboration", aiming to provide solid theoretical support and practical references for the marketization of data elements.
Key words : data assets; dynamic valuation; property rights conflict; ethical governance

引言

數(shù)字經(jīng)濟(jì)時(shí)代,數(shù)據(jù)作為新型生產(chǎn)要素的戰(zhàn)略價(jià)值已從技術(shù)層面上升至國家競爭維度。數(shù)據(jù)規(guī)模優(yōu)勢正加速轉(zhuǎn)化為經(jīng)濟(jì)動(dòng)能,為中國的數(shù)字化轉(zhuǎn)型和經(jīng)濟(jì)高質(zhì)量發(fā)展注入新的活力。全球主要經(jīng)濟(jì)體已展開制度競速,歐盟通過《數(shù)據(jù)法案》構(gòu)建單一數(shù)據(jù)市場,美國依托《芯片與科學(xué)法案》強(qiáng)化數(shù)據(jù)技術(shù)霸權(quán),中國則以“數(shù)據(jù)二十條”推動(dòng)要素市場化改革。然而,在數(shù)據(jù)資產(chǎn)化進(jìn)程中,估值失真、產(chǎn)權(quán)模糊與倫理失序問題正成為阻礙全球數(shù)字經(jīng)濟(jì)深化發(fā)展的“三重門”,這些問題亟待解決。

本文致力于破解上述困境,核心研究內(nèi)容包括:(1)價(jià)值重構(gòu),構(gòu)建適應(yīng)數(shù)據(jù)動(dòng)態(tài)屬性的估值框架,解決傳統(tǒng)方法因忽視期權(quán)價(jià)值與網(wǎng)絡(luò)效應(yīng)導(dǎo)致的系統(tǒng)性低估;(2)權(quán)利均衡,在多元主體間配置數(shù)據(jù)權(quán)利,化解“數(shù)據(jù)壟斷”與“數(shù)據(jù)孤島”并存的產(chǎn)權(quán)悖論;(3)治理協(xié)同,設(shè)計(jì)倫理治理機(jī)制,在促進(jìn)數(shù)據(jù)流通的同時(shí)規(guī)避算法歧視、隱私泄露等負(fù)外部性。

本研究的創(chuàng)新性包括:(1)理論整合創(chuàng)新,提出“動(dòng)態(tài)估值-產(chǎn)權(quán)分置-倫理協(xié)同”跨學(xué)科框架,將實(shí)物期權(quán)理論引入數(shù)據(jù)估值,構(gòu)建包含基礎(chǔ)價(jià)值、應(yīng)用價(jià)值與期權(quán)價(jià)值的三階段模型,并基于夏普利值模擬多方產(chǎn)權(quán)均衡。(2)實(shí)踐范式創(chuàng)新,提煉中國特色數(shù)據(jù)要素市場建設(shè)路徑,為全球數(shù)據(jù)治理提供“中國方案”。一是通過“三權(quán)”分置理論優(yōu)化數(shù)據(jù)產(chǎn)權(quán)配置,助力中國2025年建成國家數(shù)據(jù)交易所體系;二是構(gòu)建可擴(kuò)展的倫理治理工具箱,回應(yīng)黨的二十大報(bào)告中“統(tǒng)籌數(shù)據(jù)安全與流通”的戰(zhàn)略要求;三是為發(fā)展中國家參與全球數(shù)據(jù)博弈提供理論武器,破解“技術(shù)依賴-制度模仿-文化失語”的治理陷阱。


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http://www.ihrv.cn/resource/share/2000006821


作者信息:

奉國和1,2 ,張芷欣1,2,鄭偉3

(1.華南師范大學(xué)經(jīng)濟(jì)與管理學(xué)院,廣東廣州510006;

2.華南師范大學(xué)數(shù)字經(jīng)濟(jì)研究中心,廣東廣州510006;

3.河北北方學(xué)院理學(xué)院,河北張家口075000)


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